ACORDA - MOVE OVER MS

In 2012, Acorda developed a multi-channel digital campaign - Move Over MS - to help people with Multiple Sclerosis manage their symptoms and improve their lifestyle. The initiative involved a website, mobile app, and eBook. Studio PMG, a boutique agency in Orange County California, hired me to provide creative strategy and write copy for many of these properties.

WEBSITE

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The MOMS website served as the digital hub for the campaign, housing links to and content about MOMS offerings and content - including the MS Self App and Living Well with MS eBook - along with introducing the MOMS content and lifestyle categories of My Body, My Mind, and My World.

 

mobile app

The MOMS Mobile App aimed to be a handy resource to help people with MS track their daily symptoms - such as mood, exercise, eating, and activity - to help them optimize their daily schedule. I worked with the creative and strategy teams to develop the concept, then wrote copy for all of the screens. 

 

ebook

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Along with the website and mobile app, I wrote 40+ page eBook - Living Well with MS - that helps people with MS improve their daily life. Using tips, guidelines, and worksheets, the book helps MS patients make the most out of life. Acorda continues to uses this eBook as crucial marketing content, giving it for free to anyone who subscribes to the MOMS newsletter.