mass save

Mass Save is a collaborative of Massachusetts' natural gas and electric utilities and energy efficiency service providers. In 2015, they were creating a new blog aimed at creating content to engage consumers about tips for saving energy.

Mass_Save_Blog.png

Working with Agency Oasis I created an Editorial Calendar and Style Guide to provide strategic direction about the tone, timing, and type of content to create for the blog, as all as comprehensive guidelines about writing copy. I also became the site’s primary blog post writer, creating monthly posts in 2015, including the following: