LGI HOMES

Agency: Rightpoint

Client: LGI Homes. Construction companyknown for building homes and housing developments in the southwestern and southeastern United States.

Project Type: Website Redsesign

Role: Content Strategist

Work: Conducted site audit and developed content strategy—including Taxonomy and Content Model.

URL: LGI Homes.com

HOMEPAGE

The LGI Homepage serves two primary purposes: 1) Present search functionality to allow users to find a home in their desired area. 2) Tell the LGI story, it’s history, mission, and benefits.

FIND YOUR HOME

The Find Your Home page uses a simple layout with text to walk users through the process of finding a purchasing their new home.

LOCATION OVERVIEWS

Each city or region where LGI builds homes or housing communities gets a location overview page, describing the area, its benefits, and its appeal to homebuyers.