HEWLETT-PACKARD
In 2013, Hewlett-Packard was redesigning various sections of its site to increase sales, communicate its history, and create excitement around its ground-breaking research. I worked with Critical Mass to develop a content strategy initiative that we could apply to multiple areas of the website, including the important section: eCommerce.
ecommerce
Working with a team of content strategists, we created a strategy to improve feature prioritization, product messaging, and Call to Actions across the entire customer purchase experience. This including redesigned product category pages, product landing pages, and product detail pages and developing a new approach to highlight popular and high-selling products.
product category pages
The eComm site allowed users to navigate through products by category, helping them narrow down their search by relevant product types while also enabling HP to present their product categories in a prioritized order. The category pages themselves each featured a stand-out product that best exemplified HP's offerings in that category, while providing links to additional product types - and specific products - within that category.
HP HISTORY
Along with the eComm project, I worked with the UX and design team to revamp the company’s historical timelines, which listed key events and milestones in the company’s history since its founding in 1934. We develop an interactive timeline that categorized events by time period and achievement, creating an immersive experience that allowed users to explore the company’s ground-breaking past in a customizable way.