General Motors

Agency: Rightpoint

Work: In-Vehicle UX copywriting

Role: Copywriter

Work: Wrote copy and developed feature concepts for a host of in-vehicle features across the General Motors brand offering, including Ultra Cruise, Ambient Lighting, and myBrand.

ONSTART GUARDIAN APP

In partnership with OnStar, we created the Guardian App, which offers drivers mobile crash response, roadside assistance, and more.

Ultra Cruise

Ultra Cruise is General Motors’ advanced driver assist system, an upgrade from the Super Cruise system. It uses cameras, lidar, ultrasonics, radar sensors and GPS to navigate routes and detect approaching objects so you can have an optimal, hands-free driving experience.

AMBIENT LIGHTING

Ambient Lighting is an innovative feature in the all-electric Cadillac Lyriq. It allows the driver to peronalize the vehicle’’s interior with 26 colors in two zones that shine from the footwells the the door panels, creating a unique, modern cabin atmosphere.