eide bailly
Agency: Rightpoint
Client: Eide Bailly. A regional CPA and business advisory firm that offers audit, tax, and other services to help clients grow their business
Project Type: Website Redsesign
Role: Content Strategist
Work: Content audit, Playbook, Matrix, Content Hierarchies Assessment, Inventory, Matrix, Migration, Playbook
URL: EideBailly.com
HOMEPAGE
The Eide Bailly homepage presents the company’s offerings, thought leadership, customer success stories, and statistics to demonstrate its unique postion in the marketplace and value to customers.
SERVICE PAGES
Eide Bailly has a host of services, spanning a variety of sectors. We worked to update the site taxonomy to condense and simpilfy their organization, then created a template that presented content in a hierarchical manner most valuable to users.
CASE STUDIES
Eide Bailly utilizes customer success stories to demonstrate their offerings and prove their value. We revamped the page — and its content hierarchy — to create a scalable design that better tells the relevance and success of the customer’s achievements.