curia

Agency: VSA Partners

Client: Curia (formerly AMRI). Curia is a global Contract Development and Manufacturing Organization that offers a flexible suite of Research & Development and manufacturing capabilities for antibody and small molecule drug development.

Project Type: Website Redsesign

Role: Content Strategist

Work: Site audit. Content Strategy. Site navigation. Copy decks.

URL: Curia.com

HOMEPAGE

The Curia home page defines the company’s mission — to work from curisoity to cure — while providing a framework that helps clients and potential clients find their specific needs within the company’s vast product offering.

SOLUTION PAGES

The majority of the Curia site is dozens of Solutions pages. A large portion of the Content Strategy work was developing a Taxonomy approach that enabled us to condense these pages to simplify them and reduce redundancy. The result was a flexible design that allowed for variations in content size and density.

INSIGHTS

Curia offers a host of articles, white papers, videos and other content to inform and inspire current and potential clients — as well as establish their overall thought leadership. We worked to consolidate these insights into a format that made them easily accessible.