CORNELL UNIVERSITY - GIVING DAY CAMPAIGN

In 2014, the Cornell University Alumni Affairs Department had an entirely new goal: raise $7M on its first-ever Giving Day. Working with a team of designers and strategist, I developed a content engagement strategy to create unique personas within Cornell's alumni network and develop specific messaging across email, social media, and the web to engage and active those audiences to participate in Giving Day. The result: Cornell achieved its goal of raising $7M on its first-ever Giving Day.