american student assistance

American Student Assistance was traditionally a guarantor of student loans. But in 2011, new federal regulations required ASA to change their business model. Their goal was to become a financial management platform for recent graduates - particularly millenials - to help them maintain their finances so they could better repay their debts. As a content strategist with Huge, I developed the content approach for this effort, creating a series of content types and messaging goals aimed at engaging these users and writing copy for the homepage.